I came across this great “infographic” showing the affect text messaging, or SMS, is having on the world.
Some of the ones I thought were really interesting were:
In a series of posts, we’ll be looking at some ways outside the more traditional marketing activities that you can increase the number of people coming to your beauty business. First up, we’ll be looking at using text message marketing.
Text messages are effective because they are near instantaneous; they often cause people to stop what they’re doing and look at their phone. This makes them great for getting useful information out, but if you abuse them, you will annoy your clients. And annoying your clients isn’t the way to guarantee you get more business.
Rules differ between countries on what you can do with direct marketing. The best way to ensure you stay on the right side of the law, and on your client’s good side, is to ask them when they first come in if they’d like to receive occasional updates when you’ve got promotions that will interest them on.