The Blog

News, advice, tips & tricks to help you build your beauty business

Twitter…does my salon really need it?

July 25, 2011 in Beauty Business
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Well, do you really need anything? Apart from clothes and food and shelter and that basic needs of life stuff? Twitter, you’ll be extremely pleased to find out, is amazing in lots of ways. Not everybody ‘gets’ new things straight away, which is totally fine, because it took us ages to figure out how to use the toaster we bought at IKEA last month. So it’s understandable that new techy-stuff like Twitter might not be obvious straight away.

Staying up to date with....Twitter

Like everything, it takes time; you need to play with it, stalk it and break it several times before you start to feel like an old Twitter-pro (fortunately you won’t have to pay for it if you break it, because it’s worth about a billion dollars). Read More »

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SMS Marketing for Beauty Therapists: 7 useful tips

June 10, 2011 in Beauty Business
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SMS Marketing for Beauty Salons

In a series of posts, we’ll be looking at some ways outside the more traditional marketing activities that you can increase the number of people coming to your beauty business. First up, we’ll be looking at using text message marketing.

Text messages are effective because they are near instantaneous; they often cause people to stop what they’re doing and look at their phone. This makes them great for getting useful information out, but if you abuse them, you will annoy your clients. And annoying your clients isn’t the way to guarantee you get more business.

7 useful text message marketing tips:

1. Get Permission

Rules differ between countries on what you can do with direct marketing. The best way to ensure you stay on the right side of the law, and on your client’s good side, is to ask them when they first come in if they’d like to receive occasional updates when you’ve got promotions that will interest them on.

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