I came across this great “infographic” showing the affect text messaging, or SMS, is having on the world.
Some of the ones I thought were really interesting were:
Check out Avon’s talking billboard that was set up as part of an outdoor advertising campaign in Slovakia.
A great idea, given that everyone loves getting compliments! There was a great response from passers by being told how wonderful they looked. It also gave Avon the chance to interact directly with their potential customers.
A great way to wow people when they land on your Facebook page is to spend some time creating a beautifully designed landing tab. Of course, design is just half the battle – you need to also need to create a page that encourages people to connect & interact with you.
I spent some time looking at Facebook landing pages created by some of the world’s biggest fashion & luxury brands – here are six of the best that caught my eye. They’re both beautiful to look at, and try to encourage their users to do something – be it subscribe to their newsletter, “Like” their page, or visit their site.
Probably beyond the marketing ambitions of small businesses, but you never know! Here are two examples of companies using interactive billboards (mixed with a Facebook app in one case) to generate interest in their brand, and get people interacting with them.
A nice example by Mini of mixing their real-world marketing with a Facebook campaign to promote their brand, and to get people interacting with them. Read More
A fantastic example of a promotional video for a town (Grand Rapids) to promote its community spirit.
“The Grand Rapids LipDub Video was filmed May 22nd, with 5,000 people, and involved a major shutdown of downtown Grand Rapids, which was filled with marching bands, parades, weddings, motorcades, bridges on fire, and helicopter take offs. It is the largest and longest LipDub video, to date.
It’s a really nice example of some innovative marketing, that had the added benefit of getting a massive amount of coverage: 671,756 YouTube views, and counting…, 103,704 Facebook link-shares, 10,692 YouTube “likes,” and counting…)